How We're Gearing Up For the Future of Digital Marketing

 Technology changes rapidly, and companies have to shift their business plan in order to leverage the latest trends. Explore how digital marketers are rising to these challenges and instead of being afraid- they're getting more creative.

Digital Marketing is not dead

The future of marketing is digital. The emergence of social networks, mobile phones, and e-commerce websites has made marketing easier than ever before. Although many consider it redundant, digital marketing is more of an evolution than a revolution simply because of how interconnected our society has become. Physical advertising can no longer sustain the same level of publicity as it did before the advent of the internet.


                      


The rise of SEO

The past five years have seen the rapid emergence of one thousand SEO fanatics, who can not only survive in this new industry but who are also competing to be at the helm of digital marketing transformation. Frankly speaking, SEO is not an easy task. It requires both organizational talent and excellent knowledge of the Web to use search engines like Google as an information source, find potential customers on social networks like Facebook or Twitter or simply zoom in to local business listings using a web-based geographical system.

Problems with Google rankings, methods for dealing with it

Google has for years dominated the way we access the web, but cracks are starting to show. Users are annoyed because Google's monopoly on search engine traffic is damaging web development due to misuse of power. They abuse ranking mechanisms by manipulating algorithms. Consumers are losing their patience and advertisers are staying away, so businesses can no longer depend on search engines driving customers to them. Luckily, platforms like Facebook and Medium have emerged as alternatives that allow marketers to find people based on their interests.

How UX design has evolved digital design

Articles like this one written by Erik Johnson, digital media designer and CEO of Shopify, examine the evolution of UX design for digital designs. By examining how UX design has evolved since its conception in the 1960s, we can work to merge together older methods with newer ones for an optimal user experience.

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